TheFruitAndFlowerBasket presents: Our new logo

Finally the time has come and we can tell you what we have been working on in recent months, among others: We have developed a new logo for TheFruitAndFlowerBasket, which we proudly present to you today.

Our new logo with the new mom

The new logo consists of a word mark and a picture mark. The new font has one modern, but still friendly and approachable Character. The heart as a figurative mark expresses the Warmth and helpfulness Mum's off.

The new mum is a friendly and lovely woman. She is warm and is always happy to help and support her fellow human beings.The new mom is one friendly and lovable Mrs. She is warm and is always happy to help and support her fellow human beings. She shines Knowledge and trust because she gladly shows us her book with all the tips. With the new mum we have found a worthy successor to our Hilde from the old logo, who has gone into well-deserved retirement.


Additionally, in our diverse categories matching icons integrated, showing what you can find in the respective subject areas. Thus, the color design of the categories is supported by the symbols. Soon the icons will be installed on the TheFruitAndFlowerBasket website - you can be curious.

Logo History: This is how the TheFruitAndFlowerBasket logo has changed over the years

2003 - 2009

With the release of thefruitandflowerbasket.com in 2003, the first logo was also created.

In 2003, TheFruitAndFlowerBasket was created as the hobby of two friends besides studying. Here Bernhard could share the tips he had missed as a bachelor. A matching logo with sympathetic housewife Of course, it had to be as fast as possible. Good that Bernhard's buddy Sebastian Steitz studied design and designed the first mum in an instant. And she spontaneously became Bernhard baptized in the name Hilde, From 2003 to today, Hilde has remained true to us and has proved incredibly versatile. Just like mom, she can do everything: cook, bake, clean, wash, iron, garden, craft and much more.


2010 - 2013

In 2010, Hilde got a book in her hand, not to lose track of now thousands of tips.In 2010, Hilde was refreshed a bit and got a book in the handnot to lose track of thousands of tips. In addition, the logo became one Lettering addedwho was a bit more spiky back then, looking as though he had been written by hand.

2013 - 2015

In 2013, Hilde got softer facial features and a friendly smile.The next cosmetic treatment was in 2013: The Canadian designer Lisa Marshall awarded Hilde softer facial features and a friendly smile, There was also a new, slightly softer but still very playful font.

2015 - 2019

With the relaunch of the site in 2015, the logo also got a new look. A soft, green font and a circle around the Hilde were the changes.The fourth logo of TheFruitAndFlowerBasket was created in 2015 and was actually planned only as a transitional logo. With the relaunch of the site Tahan Martins created a new look soft, green font and one green circle around the Hilde, And as is usually the case, this transition logo stayed longer than planned - almost 5 years. In the meantime, Hilde has been in office for more than 16 years and has done a lot.


Since 2019

The new logo is a long-planned project and will come in 2019 with many changesThe new logo is a long-planned project and comes with many changes - but of course remains TheFruitAndFlowerBasket loyal to, The designer Dino Carasso designed a logo that modern, fresh and young is without losing his warm and nostalgic character to lose.

UPDATE: Our new mom is called Lotte!

With the new logo was our Hilde in well-deserved retirement dismiss. The new mum is a worthy successor, who was missing one more in the presentation of the new logo - a name! Because we are a big community, we did not want to make that important decision on our own. That's why we asked for your name suggestions for the new mom - and you gave us over 150 different names. We evaluated the ideas and one Final vote on the four most mentioned names Created: Anni, Lotte, Emma and Lina. From 1425 peoplewho voted have become 633 and thus the clear majority decided on the name Lotte, We are happy that the new mum could finally be baptized and thank you for your participation!

To the name announcement